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Harvey Nash's HR Leadership Hong Kong Event 2016

Harvey Nash workshop focused on Employee Engagement - the no.1 business priority

Hong Kong, May 24 2016 - Harvey Nash hosted an employee engagement workshop event on 17th May 2016 at the Kee Club, Hong Kong, bringing together executives from the HR community to explore the concept of employee engagement best practice.


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According to the sixth annual Harvey Nash Human Resources survey, representing the views of over 1,250 HR leaders from more than 30 countries, this year's findings represent a 'back to basics' approach for the HR function. Talent management (61 per cent), employee engagement (60 per cent) and recruitment (58 per cent) are at the top of the agenda globally, demonstrating that companies are investing in and protecting their greatest asset - their people. Recruitment challenges and skills shortages remain some of the biggest concerns over the next two years tying into the need for a concerted employee engagement focus.

The employee engagement workshop was led by Adrian Warr, Senior Director of Edelman, who explored the concept of employer branding and shared case studies and best practice examples of how to apply key principles to better retain and engage employees in this highly competitive landscape. The workshop provoked insightful discussions on the importance of employer branding and the important role HR professionals play in business transformation and cultural change.

Adrian highlighted the key points below during his workshop:

The importance of employer branding

  • Enhancing your employer brand helps to attract and retain talent by building brand awareness, loyalty and trust, to win the hearts of employees
  • To facilitate this connection between your employees and the business, having an effective employee engagement strategy is crucial.

Employee engagement = emotional commitment

  • Employee engagement is about the emotional commitment that the employee has to its organisations and its goals. It is not just job satisfaction or productivity - when employees are emotionally committed, they are loyal and change-resilient
  • A strong emotional connection will have a positive effect on the organisation's business performance. It will contribute to focused, aligned and advocacy behaviour.

Five key elements to engage employees

1. Storytelling - the preserve of PRs, advertisers and marketers - employer branding often requires marketing support to share the organisation's story and employees' passion to better retain and engage the workforce

2. Leading by example - business leaders need to demonstrate their commitment to promote their employer brand. Through leading by example, their ideas and behaviours will cascade down from the core of the business to the rest of the employees

3. The inversion of influence - peer influence is more powerful than top-down influence, the traditional hierarchies no longer apply and we live in a new reality where there is a divide between influence and authority

4. A clear and strong purpose- according to Edelman's trust barometer research, employees of companies which are engaged in societal issues are more committed to their organisation on many levels. The connection between purpose, employee loyalty and advocacy is clear

5. Measurement of success- need to facilitate more real-time conversations in which every employee can play a role. Measurements such as annual employee surveys are too much of a one-way dialogue. It is essential to measure success in innovative ways, for example a mobile app called JobVibe, tracking real-time feedback on a weekly basis to better understand the needs of employees.

About the HR Survey
The Harvey Nash HR Survey 2016 collected data between 9th July and 6th November 2015 and represents the views of over 1,250 HR employees from more than 30 countries. Of the respondents, 8% identified themselves as Chief HR Officer, 15% as VP/Director of HR, 20% as Head of HRs and another 20% as Senior Manager HR, and the remaining 37% were spread between a broad range of roles including HR Business Partner and Talent Manager.

To learn more about the HR survey, please view the press release:

For more information about the survey and to request a full copy of the results, please visit or email

About Harvey Nash
Harvey Nash has helped over half the world's leading companies recruit, source and manage the highly skilled talent they need to succeed in an increasingly competitive, global and technology driven world. With over 7,000 experts in more than 40 offices across Europe, Asia and the USA, we have the reach and resources of a global organisation, whilst fostering a culture of innovation and agility that empowers our people across the world to respond to constantly changing client needs. We work with clients, both large and small, to deliver a portfolio of services: executive search, professional recruitment and IT outsourcing.

To learn more, please visit

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Posted on May 24, 2016 12:13 PM |