Bridget Gray's Blog

Bridget blogs about Media, Digital & Communications

Bridget Gray

Managing Director
Harvey Nash

Where is digital headed in 2014?

A year ago, Harvey Nash Australia released the results of a pulse survey that gave us a snapshot of how the digital industry was performing.  

Billed as "Monetising the Connected World," the survey looked at skills and talent, data, mathematics, privacy, apps, start-up investment, Facebook advertising versus Google Search, advertising versus content and much more. Sparking some fascinating conversations, the findings from digital leaders set a strong mandate and appetite for change in 2013. 

These included: 

  • 70% of respondents do not believe Australia is producing the right skills to succeed in the global digital economy 
  • Top two threats to digital strategy: lack of investment (26.9%) and lack of enterprise-wide collaboration (25%) 
  • IT and marketing are cited as having equal input into digital strategies 
  • Nearly 60% of organisations have a person/champion/steering committee driving and promoting transformation to a more socially focussed business 
  • Over 65% of respondents are not confident that a great digital start-up idea would secure local funding 

Our next digital event is this week, February 19. There, we'll release our newest pulse survey results so we won't have long to wait for formal confirmation of what progress we have made since 2013. However, it is clear that there is great positivity in the air about what 2014 has in store. We are seeing clear investment, as evidenced by interesting media propositions, such as the digital premiere of The Guardian making a strong impact in Australia in 2013 and the pending Daily Mail launch expected soon in 2014. Innovative tech houses like nearmap are creating exciting, innovative products onshore in Australia; tapit is continuing to pioneer its game-changing technology, and education is moving further online with revolutionary companies like ReadCloud changing the way our students engage with texts. 

We would love to hear your point of view on what Australia's digital economy needs in 2014. Join us at our digital event, which looks to be our strongest yet, featuring our panel of executives from, Pandora Radio, Nine Entertainment Co and Pollenizer, moderated by AIMIA. We are so looking forward to seeing you there. 

Here's to a great 2014 for digital! 

If you would like to hear more about this event, please contact Harvey Nash on 02 9238 6688.