Anna Frazzetto's Blog

Digital Innovations and Technology Solutions

Look who's coming for the CEO role

Digital touches all areas of the business - operations, finance, marketing, sales, customer engagement, and IT. With experience in all of these areas, the Chief Digital Officer is brilliantly positioned for the CEO shortlist.

Digital is the way of the marketplace today. One look at our hyper-connected, data-driven ways of working, and it's clear that digital is also the way of the future. In the midst of rewiring business models, mindsets and mechanisms for the digital age, it's important to ask about leadership. Who has the skills and experience to take on the challenging job of digital transformation today and tomorrow? Who from across the senior leadership ranks is best equipped to be CEO? Will it be COOs or CFOs? CMOs or CIOs?

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