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BP

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Harvey Nash responded well to the brief and through a process of adaptive learning, they managed to improve the rate of candidates appointed to candidates fielded from one in four to one in two as a result of better screening and pre-selection.

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Rolf Jaeger, HR Director, Process Fitness, BP

 

OILING THE WHEELS

WPPIn December 2005, BP faced the challenge of recruiting some 50 IT specialists to help it implement what will be the largest SAP software application it has ever undertaken. This project was to be an integral part of a major reorganization designed to reduce costs in the company by $1.5 billion. BP had approached a number of potential partners and judged Harvey Nash as the best equipped to help.

The brief was demanding, as Rolf Jaeger, BP’s HR Director, Process Fitness, admits:

"We needed very high-caliber candidates who had worked on large-scale IT projects in very big organizations, had oil industry experience and exceptional technical expertise. They also needed to fit the culture of BP. That meant they would need leadership, innovation and change management skills, strong ethical values and the ability to make an impact through the power of their personality rather than by virtue of their role. We also wanted the kind of people who would be successful at BP in the medium-to-long term."

As if this wasn’t enough, BP needed the recruits in place within three months at a diffi cult time due to a shortage of skills and competition from lots of different organizations that are in the middle of similar business transformations.

Undaunted, the Harvey Nash team, led by John Whiting, Director of the Executive IT practice, set to work over Christmas to plan a comprehensive recruitment campaign that included executive search, newspaper, trade publications, Internet advertising and a dedicated micro-site on the BP website.

But internal BP politics over the scope of the project caused the project to stall in February 2006, and it was only in April that recruitment began in earnest.

"That was a difficult period for Harvey Nash, and it is testimony to their commitment that they were able to drive the thing forward successfully from that point," says Jaeger.

BP needed to recruit 50 IT specialists in a very tight market to help it implement a global SAP software application.

Harvey Nash conducted a wide-ranging recruitment campaign to find people with the right mix of technical and personal skills that would allow them to work successfully in the BP culture.

Despite a hitch in the process, Harvey Nash delivered 45 successful candidates for these mission-critical roles within six months of receiving the brief.

Harvey Nash left no stone unturned in its search for a range of specialists, from Data Architects, to SAP Solutions Analysts, to Siebel Architects, to Data Analysts. By the end of October, BP had made 45 appointments, most of them from the UK, but some from Europe, Saudi Arabia, India and China.

“Harvey Nash responded well to the brief and through a process of adaptive learning, they managed to improve the rate of candidates appointed to candidates fielded from one in four to one in two as a result of better screening and preselection,” says Jaeger.

The net benefi t of the SAP implementation will be almost $1.5 billion over the next five years. The external recruits brought in by Harvey Nash represent around 10% of the critical workforce needed to manage the program.

"These were mission-critical roles, and if we had not been able to fill them we would have struggled to deliver the program," concludes Jaeger.