Our Mission Statement
“To be famous for making the world a fitter place; like minded staff and like minded members work together to make that difference.”
Our Vision & Values
The brand promise to our members
We are committed to you achieving your fitness and health goals; we offer best value, and inspire you to lead a healthy lifestyle.
Our Values: How we behave
Our staff, ‘Fitness Firsters’, know and live by our values. They form part of our employee induction, performance appraisal system, rewards system and count towards selection for progression within the business. To help us remember, the acronym we use is RECIPE
Having a diverse workforce is fundamental to Fitness First’s success, not because it’s the right thing to do, but because it makes total business sense.
We employ people from every background and walk of life. It gives us a vast mix of experience and perspectives and means we are better equipped to understand the needs and priorities of our members