British American Tobacco is a global company, operating out of 44 countries and employing over 55,000 people globally. Structurally, we operate out of five regions: Latin and Central America, Africa and Middle East, Asia Pacific, Europe, Canada and Japan.

We are the world’s second largest tobacco group (by global market share), with brands recognised in over 180 end markets.

BAT isn’t about encouraging people to start smoking or smoke more, but about meeting the preferences of adults who have chosen to be tobacco consumers and about differentiating our brands from our competitors.

We have sustained a significant global presence for over 100 years. The business was founded in 1902 and by 1912 had become one of the world’s top dozen companies by market capitalisation. As a leading consumer goods business, we aim to become a benchmark partner to the trade. BAT’s trade marketing teams work with retailers so that our consumers can buy our brands where they want, when they want and at the right quality. We have built a strong international reputation for high quality tobacco brands to meet consumers’ diverse preferences.

BAT have been one of the FTSE 100’s most successful companies - delivering an average total shareholder return over the past five years of 26 per cent per year compared to 7 per cent for the FTSE 100.