| Management Challenges
The Internet Age
The emergence of Web2.0 (a loose term for the development of a collaborative user-driven Internet) poses a real and immediate challenge for all managers. This speech by George Osborne addresses a major global shift in communication and empowerment. It is a long paper, but if one ignores the political elements, it provides a comprehensive and challenging insight into how new technology is changing the world in which we work, and how we need to adapt as managers to this changing world. It was presented in November 2006. By the time you read this, it may already be out of date.
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