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Alfred started his career app. 20 years ago as an IT and Telecom analyst working for Heliview Marketingservices. After analyzing and advising the market for 4 years he joint Sun Microsystems as Industry Marketing & Market Intelligence Manager, during which period he worked on introducing the Thin-Client concept and Sun’s Java.

His next assignment was the introduction of Global One Communication in the Dutch market in the function of country marketing director. He then joined Cambridge Technology Partners to become the marketing director for Central Europe and the Benelux, where he was responsible developing the market strategy and setting up the marketing departments for 6 countries. After this he became marketing director for Western Europe with Lucent Technologies BCS, where he was also responsible for the rebranding into Avaya in 15 countries. His last "job as an employee" was (interim) marketing director of Energis / Enertel where he was involved in the strategic plans concerning the sale of Energis Netherlands.

Alfred den Besten

App. 6 years ago Alfred founded MarketCap International, a leading market strategy and market research company for IT and Telecom within the Benelux. In 2007 he was the co-founder of En-Garde Consulting, specialist in lean IT project management. And beginning of 2009 he was involved in the founding of COMvenience, the first dedicated supplier for The High Performance Workplace realization. He is an author of several articles on IT and Telecom trends and has his own "pages" in ICT magazines such as CRN, Computable, Automatisering Gids, IT Professional, Smart Business Strategies, Telecom Update and ChannelWorld.