2/10

We live in a sea of digital information and constant invention...

How do you evaluate the benefit of emerging technology?  Especially in the context of building a brand, when you have no objective evidence of efficiency or ROI?

3/10

Compared to five years ago, is it easier or harder to develop an online strategy?

Why?

4/10

Does it make sense for a brand owner to give their digital work to their advertising agency or to a digital specialist?

And what are the advantages / disadvantages?

5/10

With spend in digital media forecast to overtake spend in traditional media this year, and an increasing blurring of lines between the different types of agencies, who should own the development of the communication and media strategy?

Traditional ad agency? Digital agency? Brand consultancy? Media agency? The brand owner?

6/10

Is it possible to consolidate a brand's digital requirements under one roof or does it make more sense to contract elements to the specialists e.g. design and build, search, analytics, viral marketing, social networking...

7/10

With huge swathes of the globe without access to computers or telephone lines, what role will wireless communications play in bridging the digital and economic divides?

8/10

How do you achieve credibility with consumers, and keep it, in a world where brand loyalty has become an increasingly fleeting and expensive goal and where viral anti-marketing campaigns are rife?

9/10

Is personalisation the holy grail of media and messaging in the Internet age?

10/10

In 1999 Boo.com – the online sports retailer launched at the high of the dot.com bubble – famously spent $188m in just six months. Shut down soon after its launch, Boo.com entered the history books as one of the world’s greatest web failures.

Ten years later, do you believe we are in a new bubble? What, if anything, is different about 2009 compared to 1999?

If you are as passionate about debating these questions as we are then maybe you would be interested in some of the roles we currently have - click the NEXT button to see 2 of our featured vacancies.

DIGITAL DIRECTOR

Our client is a leading strategic brand development consultancy based in London – part of one of the big international communications groups.

With an impressive portfolio of international blue chip clients, the business offers a full range of services from consumer branding and corporate identity, to brand identity, packaging design, environments and beyond. Projects are typically international with an increasing number of projects developing in emerging markets.

Entrepreneurial in their approach they like people who see opportunities and run with them as opposed to being formulaic in their approach.

The opportunity now exists to attract a Head of Digital who will help shape the digital component of the company’s proposition across branding and other design disciplines, capitalising on an increasing number of opportunities in the digital space.

The Role

• You will be the digital ‘gene’ within the UK management team and be responsible for championing all things ‘digital’ within the consultancy actively sharing knowledge and Best Practice so that the whole team become better at advising, doing and delivering in a digital context
• You will be the knowledge owner of all Clients’ digital touch-points and advise on their digital strategy, architecture, design and usability issues for all projects with a digital component, developing an incremental revenue stream in the process

• Part of your role is to challenge briefs and creative work to ensure client's needs are addressed digitally

Your Credentials

• First and foremost you will have extensive experience of understanding consumer behaviour in a digital context and a solid understanding of digital media trends and how the future will be developing

• You will also have an understanding of, and interest and enthusiasm for branding and graphic design perhaps from a brand consultancy

• An inspiring leader and evangelist on the digital world you will be a natural coach and experience of growing and motivating a team

• Entrepreneurial and commercial in spirit, you will have a track record of building powerful and profitable relationships with your clients

• You may be running your own company, responsible for a team of people and interested in being part of a larger organisation with international exposure in which case our client would also be keen to meet you

Remuneration

• Base salary in the region of £70-90,000

Contact

If this sounds like you, we’d like to hear from you. Please email your cv to marketingservices@harveynash.com or phone Di Smith on 0207 333 0033 for more information

CLIENT DIRECTOR

Our client is a leading strategic brand development consultancy based in London – part of one of the big international communications groups.

With an impressive portfolio of international blue chip clients, the business offers a full range of services from consumer branding and corporate identity, to brand identity, packaging design, environments and beyond. Projects are typically international with an increasing number of projects developing in emerging markets.

Entrepreneurial in their approach they like people who see opportunities and run with them as opposed to being formulaic in their approach.

The opportunity now exists for a senior Client Director with solid experience on fmcg brands, ideally at an international level, to join the team and capitalise on opportunities with a number of major clients who are expanding globally.

The Role

• >Based in Central London, you will be part of the UK leadership team responsible for the day to day management of a portfolio of world class, prestigious clients, with a focus on fmcg, growing the business within the UK and globally
• Working closely with the brand consultancy’s international teams including colleagues from complementary disciplines, you will continually look for ways in which to maximise revenues and contribute to the business as a whole through high levels of client management and capitalising on business development opportunities within existing accounts

Your Credentials

• You will have worked in a leading branding and identity consultancy, with solid experience on fmcg, ideally with some international experience and you will be comfortable working across all touchpoints to deliver bottom line growth
• Leading from the front and enthusing those around you, you will have a collaborative style and quickly gain the trust and respect of your clients, peers as well as senior management
• Entrepreneurial and commercial in spirit, you will have a track record of building powerful and profitable relationships with your clients
• With strong managerial skills you will have successfully built and led a team and be comfortable working at a senior management level

• Instinctively commercial, you will own a budget and be able to demonstrate good financial management

Remuneration

• Base salary in the region of £90-100,000

Contact

If this sounds like you, we’d like to hear from you. Please email your cv to marketingservices@harveynash.com or phone Di Smith on 0207 333 0033 for more information

If you would like to register with us then simply email a copy of you latest CV to marketingservices@harveynash.com. Thank you.